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InterCHARM Moscow 2025: The Heart of Eurasia's Beauty Industry!



Women interacting at a cosmetics trade show booth with blue "InterCHARM Moscow" signage. Various beauty products displayed. Busy, professional setting.
Attendees engage in lively discussions and explore the latest beauty products at InterCHARM Moscow, a prominent international beauty trade show.


InterCHARM Moscow 2025, the largest international exhibition for the perfumery and cosmetics industry in Russia, Eastern Europe, and Central Asia, is poised to be held from October 15th to 18th, 2025, at Crocus Expo in Moscow, Russia. This annual powerhouse event is the definitive platform for manufacturers, brands, suppliers, distributors, and beauty professionals looking to tap into the dynamic Eurasian beauty market.


Attendees will immerse themselves in the full spectrum of beauty, from cosmetology and aesthetic medicine, perfumery and fragrances, and professional makeup to nail service, hairdressing, and packaging solutions. InterCHARM Moscow is renowned for showcasing new brands, innovative products, and cutting-edge technologies across retail and professional sectors. It offers unparalleled opportunities for B2B negotiations, market expansion, and direct engagement with a vast audience of specialists, retailers, and salon owners. The event acts as a vital nexus for identifying trends and forging successful partnerships in a rapidly growing market.


Key Highlights InterCHARM Moscow 2025:


  • Diverse Exhibition Sectors: Explore dedicated zones for finished products (perfumery, cosmetics), professional beauty (cosmetology, aesthetic medicine, salon equipment), nail service, hairdressing, and manufacturing solutions (ingredients, packaging, contract manufacturing).

  • Business Matchmaking: Facilitated negotiations and meetings between suppliers, distributors, and major retail chains.

  • Innovation Showcases: Discover thousands of new brands and product launches, reflecting the latest global and regional beauty trends.

  • Professional Programs: Engage in a rich program of conferences, masterclasses, and expert-led forums covering industry analytics, business development, and practical skills.

  • International Participation: Connect with exhibitors and visitors from over 20 countries, expanding your global network and market reach.

  • Green Valley: A dedicated section focusing on natural, organic, and eco-friendly cosmetics and personal care products.


InterCHARM Moscow 2025 is an unmissable event for beauty industry professionals. It's where market insights meet business opportunities to shape the future of beauty.

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