PTE 2026 Milan | Promotion Trade Exhibition & Visa Guide

The Promotion Trade Exhibition (PTE) 2026 is set to return as one of the world’s most influential events for promotional merchandise, corporate gifting, and branding innovation.

Event Dates: 21 January – 23 January 2026

Location: Fiera Milano, Milan, Italy

This highly anticipated exhibition will bring together suppliers, manufacturers, branding specialists, marketing agencies, distributors, and procurement teams from across the globe to explore the latest trends shaping promotional marketing.

As a leading platform in the industry, PTE 2026 will showcase a wide spectrum of products, including eco-friendly corporate gifts, customizable textiles, branded stationery, digital printing technology, smart merchandise, packaging solutions, and high-impact promotional tools. Attendees can expect live demonstrations, expert-led sessions, and innovation zones highlighting sustainability, personalization, design automation, and industry best practices.

Planning to Attend from India? Visa Requirements Matter

Indian professionals traveling for the exhibition will typically require a Schengen Business Visa, which permits travel for trade shows, meetings, and corporate activities.

To apply, the following key documents are generally required:

• Valid passport with sufficient validity

• Confirmed PTE 2026 registration or invitation letter

• Company cover letter stating travel purpose

• Proof of accommodation (hotel booking)

• Return flight itinerary

• Financial documents to prove funding

• Mandatory Schengen-compliant travel medical insurance

Starting the visa application at least 4–6 weeks before travel is strongly recommended to avoid processing delays.